Designing New Mindsets: Why 'How-To' Training Fades

Motivation and inspiration are fine, and we all certainly need training in the 'how to's' of sales. But without designing new mindsets, along with the habits and practices to keep them alive, the rest of what we're trained in tends to fade away. This is why most sales training doesn't stick. You attend a seminar, feel energized for a week, and then drift back to baseline. The training addressed the 'what' and 'how' but never the 'who'—the identity and mindset from which the actions are taken.